Who Actually Does The Work?
Ask who is making the decisions, who is building the site, and who your day-to-day contact will be. Not because outsourcing is automatically bad, but because hand-offs create gaps. You want to know whether the person pitching the work is the same person accountable when something gets messy.
A good answer is specific. Names. Roles. Clear responsibility. A weak answer usually sounds like "our team handles that" and stays fuzzy for a reason.
What Exactly Is Included?
Ask for the real scope: page count, copywriting, forms, content migration, tracking setup, training, revisions, mobile optimisation, and technical setup. "Custom website" means almost nothing until those details are pinned down.
This is also where vague pricing starts to fall apart. If the quote is clear, you should be able to see what you are paying for without needing a translation layer.
What Happens After Launch?
This question matters more than most people realise. Ask what support exists after go-live, how issues are handled, whether there is a check-in period, and what ongoing help looks like if you need it.
If the answer is basically "the project is finished," you are buying a launch day, not a long-term asset. A proper agency should be able to explain a handover path or a maintenance path without sounding annoyed that you asked.
What Do We Own?
Ask who owns the domain, hosting account, website admin, analytics, Search Console, copy, design files, and other core logins. The business should not be locked out of its own infrastructure.
If an agency gets slippery here, treat that as a serious warning sign. Clean ownership is not a luxury. It is basic risk control.
How Is SEO Handled?
Even if you are not signing up for monthly SEO, you still want to know what SEO foundations are built into the site. Ask how page structure, metadata, headings, internal links, service-page planning, and local search intent are handled.
Honest agencies will tell you where the build stops and where ongoing SEO begins. Weak ones either ignore SEO entirely or pretend the homepage alone will rank for everything.
How Do Revisions Work?
Ask how feedback is collected, how many rounds are included, what can delay a project, and what happens if the scope changes. You are trying to understand the working rhythm, not trap anyone.
Good answers make the process feel boring and predictable. Bad answers sound flexible right up until the surprise invoice arrives.
What Pushes The Price Up?
The honest answers are usually more pages, more copy, ecommerce, integrations, custom features, brand work, and late changes to scope. That is normal. What matters is whether the agency can say it plainly before the job starts.
If you want an example of what clearer pricing can look like, start with our pricing page. You should not need a sales call just to understand the rough shape of the spend.
How To Read The Answers
The best agencies do not just answer these questions. They answer them quickly, specifically, and without defensiveness. Clear answers usually mean clear process. Vague answers usually mean the pain shows up later.
If you want help pressure-testing a quote or a proposal, use the contact page. You do not need to guess whether an answer is solid.
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